OMG IT'S TEH PLA! > The PLA Book

Book reviews and other promo stuff

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rbcp:
Howard Stern.  David Letterman.  Rush Limbaugh. 

(I'm doing it too!)

ApprenticePhreak:
I'll be buying this book when I get home later this week. Give me a stamp. Or something. I'M LOYAL; BUT POOR!

wicc:
RBCP-

I've ordered my book and I'm waiting for your publisher to send it to me.

A few random thoughts from an idiot newb:

1. Generate buzz locally and nationally.  Part of the fun of this is the pure fun, obviously.  The publicity alone should be fun.  A lot of books start as imprints and get picked up later.  John Grisham wrote A Time to Kill before The Firm and nobody knew about it.  Go to a few independent bookstores and beg them to let you do a signing.  Even if nobody comes, what's the big deal?  Some of these owners also know publishers...

a) Locally:  Send a copy to specific reporters at newspapers in your state.  Put a cover letter emphasizing that this has a local angle.  Send a copy to student newspapers at the large universities nearby.  Reporters in the towns / cities mentioned in the book.

b) Nationally: Trade publications / blogs involving telephony.  You never know who might find this interesting... at your own risk.

c) Separate category:  Radio.  Get a list of all of the B-list talk show hosts and send a copy to their producers.  With the cover letter, you can provide links to soundbites that they can play on the air.

d) Synergy: You'll find that getting going gets you going.  Buy a press release, even though they aren't worth much.  Cast the release in such a way that it will get picked up inanely by other feeds.  If one outlet hears you or prints you, others will see it.

Strike while it's new!!

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